The History of
The history of Jaccom, a brand that today represents the essence of Elegant Minimalism, began in 2019, not with the creation of physical garments, but as an idea rooted in the desire to dress in a basic, simple way, but with a touch of Elegance and Distinction. Arnau Pérez, the creator behind Jaccom, had always felt the lack of a brand that combined these principles. For him, fashion had to be more than passing trends; It had to offer a timeless identity that connected with the personality of those who wear it.
For years, Arnau had searched for clothes that reflected his philosophy of life: less is more, but with purpose and meaning. In 2019, that concern took shape in his mind. He began to visualize t-shirt designs, basic outfits that could be worn both in a casual meeting and in a more formal occasion, without losing that touch of Simplicity and Sophistication.
However, Jaccom's journey towards reality was not immediate. The following years, from 2019 to 2023, were about reflection and planning. Arnau studied trends, watched brands grow and disappear, and honed his vision. He wanted to do things well, without rushing, ensuring that when Jaccom saw the light, it would do so with a strong and defined identity.
It was in January 2024 when Arnau decided it was time to take the next step. He began working on the first t-shirt designs, focusing on clean lines and neutral colors, but always with a solid structure that communicated that mix between Basic and Elegant. I knew that it was not enough to have good designs; He also needed the best manufacturers who understood and respected his vision. He spent months searching for ideal partners, suppliers who shared his values of quality, integrity and care in every detail.
With everything prepared, the project took shape, but it was not until September 2024 that Jaccom began to show itself to the world. The logo, a key symbol in the brand, was designed to represent its essence. The “J” and the “C”, integrated but not completely fused, convey a profound message: it is important to connect with others, but without losing one's own essence. The fact that the letters turn their backs on each other symbolizes the value of Trust and Fidelity, essential in any relationship, both personal and professional. The typography of the logo, strong and complete, reflects the solidity of the principles that support Jaccom.
Thus, Jaccom positions itself as a brand committed to offering more than fashion: a way of dressing that reflects a careful and authentic identity, in line with the demands of the contemporary world and the representation of the values of Respect, Loyalty and Dignity.